SOTA
Maryam Mehrabadi
The Society of Typographic Aficionados (SOTA) is an international organization dedicated to the promotion, study, and support of type; its history and development; its use in the world of print and digital imagery; its designers, and its admirers. For this typographic conference I created a visual identity and conference brochure. The solution is purely typographic, utilizing various levels of typography.
It was essential to demonstrate rigorous attention to typographic detail across all components; paying close attention to typesetting, legibility, readability, and hierarchy.
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